Coachella paired ten artists and LA-based designers to create custom merch, sold exclusively on StockX.

Me and my team created a campaign to not only sell the amazing merch, but to tell their collaborative stories across social, digital ads, retail, and video.

London Retail Activation

Our in-house StockX team visited six of the design houses in LA to understand their process and artistry. It became clear that this campaign had to feel like the LA they know. That fiery energy, and the warmth in knowing you’re doing what you love with the right people.

Everyone was very nice.

From an e-commerce product shoot, to on-the-ground giveaway collateral at the festival, this campaign touched every facet of the team’s resources to reach audiences in the crowd and at home.